Apr 20 • 31M

Using CDR as Your Guide to do Better

with Tim Frick

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The only actionable podcast to help you unfuck your marketing and run a business that gives a shit. Listen in on raw conversations with experts about ethics, privacy, and sustainability in marketing.
Episode details

Ever wonder if there are any principals that can guide an organization way to being better?

Join me on Marketing Unf*cked as I speak with Tim Frick, advocate for the responsible, equitable, and sustainable use of design and technology, about Corporate Digital Responsibility and its’ 7 principals.

In this weeks episode:

  • the 7 principals of Corporate Digital Responsibility

  • using b-corp assessment to help understand impact

  • the importance of aligning your story

  • how marketing can avoid green-washing, woke-washing, rainbow-washing...

  • the affect of digital on the environment - no, it's not all good!

  • where the team the created CDR envisions it going in the long term

Resource mentioned in this episode:

Tim Frick on LinkedIn

Tim Frik on Twitter


What is Corporate Digital Responsibility? (blog)

7 Core CDR Principles (blog)

CDR Infographic (PNG file)

CDR webinar (YouTube Video)

Mighty Bytes Code of Ethics 

CDR Manifesto (page on a full blog dedicated to CDR)