Using CDR as Your Guide to do Better
with Tim Frick
Ever wonder if there are any principals that can guide an organization way to being better?
Join me on Marketing Unf*cked as I speak with Tim Frick, advocate for the responsible, equitable, and sustainable use of design and technology, about Corporate Digital Responsibility and its’ 7 principals.
In this weeks episode:
the 7 principals of Corporate Digital Responsibility
using b-corp assessment to help understand impact
the importance of aligning your story
how marketing can avoid green-washing, woke-washing, rainbow-washing...
the affect of digital on the environment - no, it's not all good!
where the team the created CDR envisions it going in the long term
Resource mentioned in this episode:
7 Core CDR Principles (blog)
CDR Infographic (PNG file)
CDR webinar (YouTube Video)
Mighty Bytes Code of Ethics
CDR Manifesto (page on a full blog dedicated to CDR)