Apr 20 • 31M

Using CDR as Your Guide to do Better

with Tim Frick

Siobhan
 
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The only actionable podcast to help you unfuck your marketing and run a business that gives a shit. Listen in on raw conversations with experts about ethics, privacy, and sustainability in marketing.
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Ever wonder if there are any principals that can guide an organization way to being better?

Join me on Marketing Unf*cked as I speak with Tim Frick, advocate for the responsible, equitable, and sustainable use of design and technology, about Corporate Digital Responsibility and its’ 7 principals.

In this weeks episode:

  • the 7 principals of Corporate Digital Responsibility

  • using b-corp assessment to help understand impact

  • the importance of aligning your story

  • how marketing can avoid green-washing, woke-washing, rainbow-washing...

  • the affect of digital on the environment - no, it's not all good!

  • where the team the created CDR envisions it going in the long term

Resource mentioned in this episode:

Tim Frick on LinkedIn

Tim Frik on Twitter

https://corporatedigitalresponsibility.net/

What is Corporate Digital Responsibility? (blog)

7 Core CDR Principles (blog)

CDR Infographic (PNG file)

CDR webinar (YouTube Video)

Mighty Bytes Code of Ethics 

CDR Manifesto (page on a full blog dedicated to CDR)